5 Benefits of Blogging for your Business

[vc_column_text]Business blogging is a fantastic way to help your business and the benefits are undeniable. A recent study showed that business blogging leads to up to 55% more visitors to your website. If you’re thinking of starting a business blog but aren’t quite convinced it’s for you, here are 5 benefits that may convince you:

A wider audience

Business blogging gives you something to share regularly via social media. Whether it be via Twitter, Facebook, Instagram, LinkedIn or all of the above, social media exposes your business to a brand new audience, which could effectively create new business for you.

Business blogging and SEO

Think about all of the pages currently on your website. There is a chance they don’t get updated very often. Imagine if you were to add a ‘blog’ page which you posted to regularly. Every time you write a new post, this actually reminds Google and other search engines that your website is active and prompts them to check your content more frequently, which in turn improves your overall SEO rating.

Showcase your expertise

Business blogging gives you the opportunity to write and share useful and informative content. This will enable you to showcase your knowledge and expertise, which should then assist in establishing an authority with your readers.

Long term results

One of the wonderful things about business blogging is that the work doesn’t stop after the content is posted. Your blog post is now ranking in search engines, and not just for the time being, but for the foreseeable future. That means you can actually continue to gain traffic and potential new business from your blog post for years to come.

Feedback

By business blogging, you are effectively engaging with your clients and therefore encouraging them to comment and provide feedback on your company services, products and ideas. In turn, this could lead you to think about how you’re running things and possibly inspire you to do it better.

Your business blog writer

If you decide to begin business blogging, you will require someone to write your content for you. You can employ someone to write it for you, whether it is someone within your company, or you can outsource. It’s always best to use an Australian writer, rather than someone overseas. Internationally outsourced writing may be a lot cheaper, but the price will reflect the quality. Australian writers will always be best.

Through business blogging you can achieve a wider audience, improve your SEO, showcase your knowledge and expertise, and be inspired to run your business better, whilst achieving long term results. So with all of these benefits, why wouldn’t you start blogging for your business? At GoodGood, we have plenty more information regarding business blogging and are happy to help. Simply contact our office in Perth today![/vc_column_text]