7 Tips to make your online content stand out[/vc_column_text]
How do you do this? – Here are some top tips how:
1. Know your audience
Before you begin writing, it is important that you know your audience and really understand their requirements. We recommend you ask yourself questions such as:
• What type of audience do you want to target?
• What does your audience want to read about?
• What does your audience want to learn?
If you have this down, then you will be able to create online content which is tailored for your intended audience.
2. Choose a catchy title
Nothing entices a reader more than a catchy title.
Your title is the first thing your readers will see. Therefore, it is important that your title is easy to read, as exciting as possible, and summarises the topic so the reader has an idea of what the content is about before they even begin reading.
However, don’t make it too lengthy as long titles can be boring. Keep in mind that Google generally prefers 65 characters or less.
3. Your intro – make it attention grabbing
After the title, your intro is the most important part of your content, because if the reader isn’t interested within the first few lines, you will lose them. No doubt about it.
Tell a story, try and relate to the reader or pull the reader in by starting off with an interesting fact relating to the content.
4. Make it visually appealing
Your audience is more likely to read your content if it looks visually appealing.
Firstly, make sure you include a featured image that is of high quality and is relevant to your post. Depending on how long your post is, you should include multiple images. Social networks tend to favour online content with images.
Not only are images important in making your content visually appealing, but the format is too. Ensure your format is clean and simple, and try to use bullet points wherever you can – this assists in making the content easier to read.
5. Make your content interesting
Of course, the content must be interesting in order for someone to read it.
By adding stories or examples which the reader can relate to and making sure the tone of the content reflects the topic and most importantly, the reader.
6. Include a call to action
At the end of each post, it is helpful to have a ‘Call to Action’ which is a way of prompting your reader to do something.
What would you like them to do? Be sure to include this instruction at the end of your post.
Depending on the type of content, you could ask the reader to subscribe to your blog, provide an option for further advice or information, or refer them to another article or website.
7. Optimise your content
After you finish writing, you need to go back and analyse your post.
You can do this by using software such as Google Analytics to track your most and least successful content. This allows you to monitor the number of views and the average time spent on a page.
Also, look back over your content via social media, see how it was shared and how many comments you received.
This information will be a good indicator for you, will enable you to maximise any future content and make it easier to target the audience you want to attract.
There are many elements that go into effective online content, here we have summed up just a few. If you take these points into consideration, your content is bound to stand out like you want it to.
Please contact GoodGood should you have any queries, or require any assistance with content. We are based right here in Perth and are happy to help where required.[/vc_column_text]