Ask an SEO Consultant: SEO in a Nutshell

Search engine optimisation (SEO) is one of the most effective methods of increasing traffic to your website. You may have the most amazing website in the world, but if nobody knows it exists, the world wide web can be a very lonely place!

An SEO consultant knows how to use certain strategies to get your site noticed and encourage people to visit. The main objective is to get the website near the top of search engine results. If a search generates 2 million results, you want to be up there on the first page, not languishing at the bottom of the 89th page where nobody will ever find you—right?

To give you an idea of how SEO works, here are a few of the most commonly used strategies:

Keyword Selection

Keywords are crucial to search engine optimisation. It is important to choose keywords to describe your website that people are going to choose when they carry out an internet search. The more specific your keywords are, the better. For example, a home remodelling website that targets the keyword “build” is not going to be able to get anywhere near the first page of Google results. However, if the company targeted “Perth home remodelling”, or “home renovating in Perth”, they might have better success.

Balance Keywords with Quality

The temptation to “keyword stuff,” or using as many keywords as you can on each page, should be avoided. Putting too many of your keywords into your web copy (or the same one too many times) can make it difficult to understand and frustrating to read. Anyone who visits your site is likely to leave as quickly as they arrive if there is no quality copy. Keyword stuffing looks unprofessional and slapdash.

Back Linking

Back links from one page of a website to another, and to social networking sites, can help increase a website’s search ranking. Avoid comment spamming, however, which can have the opposite effect and push you back down the ratings.

Any SEO consultant will tell you to devote time and attention to the content of your website. For a successful site that will continue to attract new visitors and stand up to the competition, you must create a website with your audience first and foremost in mind, and then make the necessary changes for SEO.


Please take a look at our SEO Consultant services offered to help with your business to succeed on line.  No matter how small or big your business is, your website will aid with professional services.