SEO – Search Engine Optimisation
Search Engine Optimisation (SEO) is a critical part of any website that is on-line. To be listed in Google, Yahoo and/or Bing on the first page should be the goal of any website owner. After spending time, effort and money on website development and not having it listed in Google for your relative key phrases would be waste of the SEO effort spent. SEO should be done by a professional SEO Consultant and not by a website developer or web designer.
Being an SEO Consultant in Perth does not make a difference to where you are in Australia and being an SEO client of ours. The work is done to your website and all we need is your website FTP, CMS log in details and Google log in.
When you become a client of our, we will recommend if your website is suitable for SEO or not, some websites aren’t using CMS’ some are, some need new menus, content, images, content writing etc. As part of the SEO review, a recommendation will be made. Some clients join our SEO campaign and we do very little to the structure of their website. Each website is unique due to the number of website developers in Australia. If you have an existing website developer, we will work with them, it’s not our intention to replace your existing web developer.
As a Perth SEO Consultant our services are not limited to just Perth. We can and do SEO for companies all over Western Australia through to Sydney.
There are two types of Search Engine Optimisation SEO:
- Organic Search Engine Optimisation
- Pay Per Click (PPC)
Organic Search Engine Optimisation (SEO) is all about being in the natural results without paying for advert placement to be there. This is the main red Search Engine Results area as displayed below. The method of being placed high in the search engine rankings is what we as SEO Consultants will do for your web business.
Organic Results in Google
Pay Per Click (PPC)
Pay Per Click is about having a monthly budget that you can afford to spend within each search engine. Your budget and aggressiveness of your on-line marketing plan can be as much or as little as you’d like it to be. This can be determined when we do your on-line marketing plan.
Once your budget is reached within a PPC campaign, you will no longer be visible when people search for the key phrases that you have optimised for.
A PPC campaign is great for when you first launch your website, as this will generate immediate traffic to your site.
Pay Per Click (PPC) exist either as the first 3 results or on commonly on the right hand side of the results page:
Pay Per Click Position
Google Local Listing Results
As part of your SEO Campaign your business can also be listed in the “Local Listing” facilities within Google. This service is free from Google as well (much like everything else), but will require attention from an expert to ensure you are listed correctly.
We do our SEO Perth consulting in normal Perth hours, but are commonly available via email after the normal trading hours in Western Australia. Please fill out our Perth SEO Inquiry Web Form and we’ll get back to you ASAP.
SEO is a task that needs to be done regularly and not a sporadic basis nor add hock. If the SEO on a website is not done correctly the website will more than likely suffer and will not be recognised inside search engines for what it is. It’s also worth mentioning that SEO isn’t the business name being typed into web browser and the website coming up, SEO is the art and technique to have a website coming up for various key words that search engine users would type in to find a service or product that exists on the optimised website.
When SEO is applied to a website, a web designer and/or website developer may also required. All websites developed by GoodGood Web Design and SEO are built using an Open Source CMS and will sit on a Perth web host server. We consider a company’s target audience and will host the required website on a correct web server, in some cases hosting a website in Sydney or Melbourne may be a viable option, and in some over in the USA. The website hosting aspect will be discussed in detail in the web business on line marketing plan.
With SEO, it can be done by a web developer, the owner of the website, a large SEO company or a personalised SEO Consultant. Each choice has it’s merits and limitations. We at Good Good, have dedicated web designers, website developers and SEO consultants, so we have a specialised person in each field. All SEO is reported and tracked, so our progress is visible. Monthly Search Engine Position reports will be emailed with all the statistics for each key phrase optimised for.